![]() Remember that the main goal of any search engine is to offer the most relevant and helpful answer to a search query. Keyword research is finding which search queries your target audience is typing into search engines like Google when looking for products, services, or information. If you want to gain SEO experience, this is the first aspect you need to understand. Keyword research is the foundation of SEO. Let’s look at the fundamentals, why they are important, and what they include. ![]() Understanding the fundamental elements of SEO is one of the most important aspects when looking to gain SEO experience. For example, a content specialist will ultimately need an in-depth knowledge of on-page optimization above all else.īut having a rounded understanding of all elements of SEO is always important, regardless of whether you intend to be a generalist or a specialist. Secondly, the skills and knowledge you need to develop will depend on your specialty. The type of website and industry also play a massive role in what a site needs. Therefore, each has its own needs and things that work. It’s important to start with a couple of cautionary statements.įirst, know that even the best guidance and advice aren’t right for everyone. Essential SEO skills and knowledge to develop
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